Handling process change is a significant hurdle for any manager. Good management is critical when a company changes workflow; without it, the implementation of new processes will likely fail. Bad management kills implementations, and things can get ugly for everyone involved.
So, what can a good manager do to ensure a smooth(er) transition when implementing new processes for developing and distributing content? At a minimum, take the following actions:
- Demonstrate value to upper management and those in the trenches
- Offer training and knowledge transfer
- Differentiate between legitimate issues with the new workflow and reflexive recalcitrance
- Enlist participants in a pilot project to explain process change