Managing change


Handling process change is a significant hurdle for any manager. Good management is critical when a company changes workflow; without it, the implementation of new processes will likely fail. Bad management kills implementations, and things can get ugly for everyone involved.

So, what can a good manager do to ensure a smooth(er) transition when implementing new processes for developing and distributing content? At a minimum, take the following actions:

  • Demonstrate value to upper management and those in the trenches
  • Offer training and knowledge transfer
  • Differentiate between legitimate issues with the new workflow and reflexive recalcitrance
  • Enlist participants in a pilot project to explain process change



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