After defining the project’s goals and resources, you can put together a timeline and milestones. These are tied to business requirements as needed.
As in any project, establishing a schedule creates accountability. Without a schedule, the project may suffer repeated delays.
If you are working with a consultant, project milestones will likely be linked to incremental payments. Consultants usually do significant up-front analysis to ensure that they understand your project requirements before negotiating a contract. Implementing a new content strategy is expensive; even a medium-sized implementation can easily reach six figures with custom-developed documentation and hands-on training. Determining project scope before the project begins ensures that there are no unpleasant surprises for our clients later.
The timeline needs to include some slack for delays. The most common reason we encounter for lagging schedules is lack of reviewer availability, which causes delays in client reviews.