In episode 67 of The Content Strategy Experts podcast, Kaitlyn Heath and Sarah O’Keefe continue their discussion on measuring content value based on accounting principles.
“Language evolves. Your content actually needs maintenance, just like your house.”
—Sarah O’Keefe
Implementing a content strategy in a single department is a great way to get…
Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series…
Content value is a hot topic in marketing and technical communication. In the…
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