Does your content strategy include a plan for publishing consistent content? Technical content is written to inform the user. Marketing content is written to persuade the user to buy your product or service. The line between those two types of content is starting to blur.

Because there’s so much information available, potential clients are looking up both tech content and marketing content prior to making a purchase. Having a plan for publishing consistent content across the entire customer journey is essential for reaching your potential clients and remaining competitive in your industry.

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Content Strategy 101 offers the latest information on digital transformation, scalability, globalization, and content lifecycles (especially after mergers).

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