Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.
“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”
—Bill Swallow
Sarah O’Keefe and Bill Swallow look at content strategy across different…
Scriptorium’s approach to content strategy is based on management consulting…
“Whether you like it or not, your prospects already use technical…
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