Here’s what people are saying about Content Strategy 101.
Sara Wachter-Boettcher, Content Strategist and Author of Content Everywhere:
Technical content often gets written off as the boring, hard-to-understand cousin of marketing content—a place where jargon-filled product manuals rule. But, as Sarah O’Keefe and Alan Pringle show in Content Strategy 101, technical content can be so much more: helpful, usable, and understandable for customers, and efficient, sustainable, and profitable for companies. O’Keefe and Pringle’s take on content strategy for technical communicators is a reminder that regardless of our background—marketing or tech, web or print—we need to get out of our silos and work together toward our one real goal: helping our customers.
“Content people, as a group, are terrible at business cases.” This is the sentence that opens chapter 8. And it is a sentence that has stuck in my mind. It is so painfully true. And it points towards something that needs to change and for more reasons than just helping content people to get a fair shake in management negotiations. This book sets out to take a hard look at the practicalities that must be taken into account when framing a content strategy that will genuinely help an organization to do better than they do today. Drawing on real-world implementation experiences, O’Keefe and Pringle highlight many proven practices for delivering better content to customers and engendering a better content process that will ultimately lead back to better products and services. And this is what really makes content important. Good content runs deep and it connects the core activities within an organization and links them to their customers—the people who pay the bills. As experienced practitioners, O’Keefe and Pringle have performed a real service to our industry by providing a very practical guide that will ultimately lead people to come to grips with the real content within their organizations. To my mind, too much advice circulating on content strategy in fact has very little to do with content and even less to do with strategy. With solid handle on practicalities like implementation costs, tangible savings and revenue opportunities, and a clear view to where the technical content in question actually comes from, this book is a useful corrective.
Marcia Riefer Johnston, author of Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them):
Finally, a book on content strategy for “the rest of us.” O’Keefe and Pringle fill a need with this book. All of us in tech comm have things to learn from them.
Finally! A plain language, easy-to-understand book about content strategy for technical communicators. Written in a frank, conversational style, the book illustrates, beyond a doubt, all the reasons that organizations will benefit from implementing a content strategy, or at least seriously considering it.
Tony Chung, Swiss-army knife for the web:
Sarah and Alan share from their many years of experience helping executives manage their technical documentation process more efficiently to improve their bottom line. Many companies treat content as an afterthought, or worse—produce content that solves the wrong problems. Content strategy as a practice highlights the importance of releasing information in ways that support the businesses main objectives. This way, documentation and development teams can work efficiently and strategically to produce anything from traditional print to interactive media products that are accurate, relevant, and most of all, useful. Plus the book includes several pictures of cute ducks.
Content Strategy 101 resounds well as a nice resource for the technical communicator who is looking to make waves within their business or department.
Al Martine, Partner, TechWhirl.com:
Content Strategy 101 is a great book for those managers who know that great content is important and that there must be a way to produce it in an efficient way, but aren’t quite sure where to start. I’d recommend it for anyone: those managing the process and those attempting to deliver the works.
Jacquie Samuels, Information Architect:
Want to provide users with great content while simultaneously streamlining your processes and costs? Then Content Strategy 101 by Sarah O’Keefe and Alan Pringle is a must read.